How to Identify the Most Effective Branding Strategy of the Last Five Years
Recently, I watched a video discussing Stanley Cup’s branding approach and found myself agreeing that their visual identity and marketing strategy are exceptionally compelling, even if the product itself isn’t the primary draw for some consumers. This prompted me to wonder: what is the most clever or strongest branding strategy you’ve encountered in the past five years? Which campaigns, brands, or initiatives stand out to you as standout examples of effective branding?
