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Branding

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Posted inBranding

Rebrand + new website for a B2B company, who would you hire?

Rebranding and Website Refresh for a B2B Company: Which Agency Should We Hire? Overview We’re in the middle of a rebrand for a B2B company that has outgrown its current…
Posted by Unlimited November 2, 2026
Posted inBranding

Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?

Is Physical Presence the New Gold Standard for Brand Trust in 2026? As an SEO Specialist working within an Out-of-Home (OOH) advertising agency, I’m observing a noteworthy shift in how…
Posted by Unlimited November 2, 2026
Posted inBranding

Is starting in branding for hospitality/food and beverage worth it?

Title: Is a Career in Hospitality Branding Worth Pursuing? If you’re contemplating a pivot into branding, there’s a compelling case for specializing in the hospitality sector—restaurants, bars, and cafés in…
Posted by Unlimited November 2, 2026
The branding trick that helped Tropicana, Colgate, Oatly, and Uber rise above the rest
Posted inBranding

The branding trick that helped Tropicana, Colgate, Oatly, and Uber rise above the rest

The Branding Technique That Elevates Brands: Embrace a Strategic Enemy In the world of branding, a powerful technique has emerged: the strategic enemy. This approach centers your brand by aligning…
Posted by Unlimited November 2, 2026
marketing update: 9 tactics that helped us get more clients and 5 that didn’t
Posted inBranding

marketing update: 9 tactics that helped us get more clients and 5 that didn’t

Marketing update: 9 tactics that helped us attract more clients and 5 that didn’t Over the past year, a strategic shift toward LinkedIn has reshaped our B2B marketing results. We…
Posted by Unlimited November 2, 2026
Posted inBranding

My perfect domain name is available, but most social handles are taken. Advice please.

How to Choose a Consistent Online Brand When Your Domain Is Available but Social Handles Are Not Overview A common digital branding dilemma: the perfect domain name is available, but…
Posted by Unlimited November 1, 2026
seeking “self-taught” road map: how to learn brand strategy and identity without college
Posted inBranding

seeking “self-taught” road map: how to learn brand strategy and identity without college

How to Learn Brand Strategy and Visual Identity Without College: A Practical Roadmap In today’s design landscape, branding sits at the crossroads of strategy and visuals. This article offers a…
Posted by Unlimited November 1, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
Posted inBranding

Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )

Brand Positioning Books with Case Studies: Practical Reading Suggestions for a Client in Business Consulting I’m currently working with a client that already has an established brand but aims to…
Posted by Unlimited November 1, 2026
I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?
Posted inBranding

I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?

Title: Almost Cost Our Company $20,000: Lessons from a Major Marketing Mishap A few years ago, while juggling part-time work during university, I assisted a company with tech tasks and…
Posted by Unlimited November 1, 2026
What is the difference between brand design and brand strategy?
Posted inBranding

What is the difference between brand design and brand strategy?

Understanding the Difference Between Brand Design and Brand Strategy Many organizations wonder how brand design and brand strategy relate to one another, and whether a strategic approach should influence every…
Posted by Unlimited November 1, 2026

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  • Rebrand + new website for a B2B company, who would you hire?
  • Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?
  • Is starting in branding for hospitality/food and beverage worth it?
  • Google just killed my ~$1M ARR startup because a hacker abused THEIR API design. 100k users locked out, 1M+ photos frozen, and they billed me for it. .
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