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Rebrand + new website for a B2B company, who would you hire?
November 2, 2026
Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?
November 2, 2026
Is starting in branding for hospitality/food and beverage worth it?
November 2, 2026
Google just killed my ~$1M ARR startup because a hacker abused THEIR API design. 100k users locked out, 1M+ photos frozen, and they billed me for it. .
November 2, 2026
Why Do Successful People Say College Is Useless, While Sending Their Kids to Ivy League?
November 2, 2026
[Rant] Stop trying to be a f****** unicorn when you’re a pony with a stick on your head
November 2, 2026
Tech startup millionaires, when do you give up on a startup and move on?
November 2, 2026
The branding trick that helped Tropicana, Colgate, Oatly, and Uber rise above the rest
November 2, 2026
Warren Buffet on success in life, outside of money. Thoughts?
November 2, 2026
The startup world is on fire lately. A lot of ideas circulating around and unfortunately people are putting a lot of effort building things the market does not need. Let’s talk Idea Validation.
November 2, 2026
My domain expired and someone purchased it but my business is active
November 2, 2026
Would you go back to work for $3M-$4M a year if you already have $11M?
November 2, 2026
marketing update: 9 tactics that helped us get more clients and 5 that didn’t
November 2, 2026
[True Story] Non-technical founder tried to sell a 100% AI-generated MVP to a bank –
November 2, 2026
Share Your Startup – June 2022 – Upvote This For Maximum Visibility!
November 2, 2026
If you’re in Senior Leadership, how do you manage the facade and the leadership burden?
November 2, 2026
Spending time with kids post-FIRE: Something my daughter said yesterday
November 2, 2026
Pricing advice – half billion+$ company wants a domain I have
November 1, 2026
Design can make or break your startup, change my mind.
November 1, 2026
My perfect domain name is available, but most social handles are taken. Advice please.
November 1, 2026
Y Combinator alum just shared some super helpful info on how startups can automate their business processes like large companies do (but without the associated costs)
November 1, 2026
seeking “self-taught” road map: how to learn brand strategy and identity without college
November 1, 2026
Three Make-it-Or-Break-It Tips for Bootstrapping a SaaS Startup
November 1, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
November 1, 2026
I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?
November 1, 2026
How stupid is getting a $2.5m plane for family trips?
November 1, 2026
What is the difference between brand design and brand strategy?
November 1, 2026
After 25 years working with brands, most marketing failures had nothing to do with ads or budgets.
November 1, 2026
One word business name to cover work/children/wellness
November 1, 2026
Update: Company was (unexpectedly) acquired, NW is now >70M
November 1, 2026
What’s the most underrated soft skill in branding?
November 1, 2026
Anyone else care more about stopping the enshitification of everything than trying to become uber wealthy?
November 1, 2026
If anyone wants to help someone one out today you can find people in need at your local Home Depot.
November 1, 2026
How I attracted 3 VCs in 6 hours while developing my startup, which
November 1, 2026
If I started over today, I’d do this instead…
November 1, 2026
Confessions of a Hectomillionaire. Part 4: I am NOT a Superman
November 1, 2026
How do small businesses measure the ROI of investing in brand colours, typography, and visual identity?
November 1, 2026
I keep hearing that branding is beyond a “logo”, but I don’t fully get it.
October 31, 2026
How Much Do Clothing Details Actually Influence a Brand’s Identity? Curious About Your Thoughts.
October 31, 2026
What is one surprising thing that you did for your brand that made a huge difference?
October 31, 2026
How do you safeguard your work when hiring freelance devs?
October 31, 2026
FatFIRE is for suckers, I decided to FILE – Live Early.
October 31, 2026
My best advice for brand storytelling: pretend it’s a movie
October 31, 2026
Spaceship sold me a domain, then cancelled because seller “no longer owns it” Now its back up for sale at 10x the price??
October 31, 2026
What are the best health and lifestyle investments in yourself you’ve made?
October 31, 2026
Looking for a Brand Strategist & Marketing Creative to Help Bring My Juice Brand to Life
October 31, 2026
Continued observations and surprises at my fatFIRE retirement 4-year anniversary
October 31, 2026
My income has doubled and I feel guilty about it. Has anyone else experienced this?
October 31, 2026
My start-up failed after 7 years, and I am struggling to find a job.
October 31, 2026
I got $2000 in orders for my product in its first 3 days
October 31, 2026
The reason why Liquid Death is so popular is because they avoid ingredient branding.
October 31, 2026
Negotiated a new margin rate with Fidelity. Wanted to share my experience.
October 31, 2026
IONIS – Why did i ever get involved with this outfit??
October 31, 2026
Useful infographic explaining the steps of funding from StartUp to IPO. Including the usual % the founder can expect to keep at each phase.
October 31, 2026
Any “millionaire next door” types here? How do you navigate that with middle class friends?
October 31, 2026
The Coca-Cola Santa myth is actually a masterclass in brand consistency, not color invention
October 31, 2026
We’ve got over 150,000 people in this subreddit, and I think it’s time for an unofficial icebreaker thread. Questions inside:
October 31, 2026
6 WAYS TO CREATE A STORY AROUND YOUR PRODUCT OR SERVICE
October 31, 2026
Startups have lost $100B. Are we in dot-com bubble 2.0?
October 31, 2026
AMA: I am a wealth advisor to high net worth individuals and intuitions – UPDATE I left the industry!
October 31, 2026
Looking for a creative collaborator for an early-stage brand
October 31, 2026
To the FATTYs who did it in unconventional ways – I salute you!
October 31, 2026
How do you decide the perfect name for your brand?
October 31, 2026
Couples with large income disparities, has it stopped you from wanting to get married and/or share finances?
October 30, 2026
We used meme marketing to grow a tiny, low-AOV peanut brand into a $35k MRR business entirely with memes.
October 30, 2026
A new IETF standard for marking domains as “for sale” – would this be useful for you?
October 30, 2026
Finally pulled the plug today! 30 years old, 15.5M net worth
October 30, 2026
Is there any trust fund babies here that work a regular job? Why/why not?
October 30, 2026
Hey guys! I’d like to share with you my landing page journey – AKA bringing a 9% conversion rate up to 52% after a series of redesigns.
October 30, 2026
Anyone here from a poor working-class family who is angry or envious of your financial success?
October 30, 2026
How should I prepare for my internship in Branding?
October 30, 2026
Buy, Borrow, Die: How Rich Americans Live Off Their Paper Wealth (WSJ)
October 30, 2026
Am I doing something wrong with branding on Instagram
October 30, 2026
What’s the bare minimum brand kit a tiny local shop actually needs?
October 30, 2026
Friendly reminder. Live your life to the fullest while you can.
October 30, 2026
10 things I’ve seen kill great brands from the inside out…
October 30, 2026
I Bought Iman Gadzhi’s Monetise Program—Here’s What Most People Don’t Know (and How I’m Using It)
October 30, 2026
Silicon Valley Bank shut down by regulators and a reminder about Insured Cash Sweeps
October 30, 2026
I am the founder & CEO of a fast growing SaaS & Fintech startup (~85 employees) and recently raised a $23M Series A – I’m happy to help you however I can – AMA
October 30, 2026
OK, real question: Did you ever feel like an imposter doing Brand Strategy (wish you had more structure) ?
October 30, 2026
Parents make solid income but have no meaningful retirement savings and keep joking that it’s okay because I’ll take care of them financially …. how do I handle this?
October 30, 2026
Created 3 startups in the last 6 years – no success yet but learned a ton
October 30, 2026
What are the coolest nightclub branding examples you’ve seen? (Not festivals but venues)
October 30, 2026
What parts of brand positioning come from the client vs. from your own research?
October 30, 2026
Any recommended brand strategist/advisor freelancers or agencies?
October 30, 2026
This is what I REFUSE to do ever again in a startup
October 29, 2026
What are the best anti-aging products/treatments money can buy?
October 29, 2026
Creating & selling “starter” brand identity packages?
October 29, 2026
I thought branding was just about logos… until I read these books.
October 29, 2026
I researched market sizes and revenues of over 100 D2C brands. Here’s what I found.
October 29, 2026
Would you work an additional 10 years to go from $12M to $100M?
October 29, 2026
Just acquired the .com (had the .org) – Should I make .com the primary and alias the .org?
October 29, 2026
How I turned my side project into a profitable startup
October 29, 2026
What r/fatFIRE can learn from the book, Psychology of Money
October 29, 2026
What Branding Actually Is (and why 99% of people get it wrong)
October 29, 2026
Can someone explain how a robotics startup that does not have an impressive demo raise $675 million?
October 29, 2026
Would anyone be interested in a “Why I Invested” series from an angel with a few successes under his belt?
October 29, 2026
Is Rebranding Overused as a Fix-All for Struggling Startups?
October 29, 2026
Girlfriend expecting equal equity in a startup which I started even before knowing her. .
October 29, 2026
In-laws who are not as well off as us want to pay for our kids college.
October 29, 2026
Posted inBranding

Rebrand + new website for a B2B company, who would you hire?

Rebranding and Website Refresh for a B2B Company: Which Agency Should We Hire? Overview We’re in the middle of a rebrand for a B2B company that has outgrown its current…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inBranding

Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?

Is Physical Presence the New Gold Standard for Brand Trust in 2026? As an SEO Specialist working within an Out-of-Home (OOH) advertising agency, I’m observing a noteworthy shift in how…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inBranding

Is starting in branding for hospitality/food and beverage worth it?

Title: Is a Career in Hospitality Branding Worth Pursuing? If you’re contemplating a pivot into branding, there’s a compelling case for specializing in the hospitality sector—restaurants, bars, and cafés in…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inFounders

Google just killed my ~$1M ARR startup because a hacker abused THEIR API design. 100k users locked out, 1M+ photos frozen, and they billed me for it. .

Google Cloud Suspension: How a Single Incident Disrupted a 100k-User Live App and 1 Million Photos Overview A live application serving roughly 100,000 users, with over a million customer photos…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inFounders

Why Do Successful People Say College Is Useless, While Sending Their Kids to Ivy League?

Title: Do the Wealthiest Individuals Believe in Elite Education for Their Children? There’s a growing online conversation claiming that college is useless. The rhetoric isn’t confined to dubious gurus—some very…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inFounders

[Rant] Stop trying to be a f****** unicorn when you’re a pony with a stick on your head

Title: The Hard Truth About Building a Sustainable Startup: Prioritize Hustle, Not Hype Starting a venture and steering it toward real traction requires more than a great idea or flashy…
Continue Reading
Posted by Unlimited November 2, 2026
Posted inBranding

The reason why Liquid Death is so popular is because they avoid ingredient branding.

Why Liquid Death Succeeds by Avoiding Ingredient Branding Liquid Death has captured attention and built a strong, dedicated following by reframing its product category. Rather than relying on traditional ingredient-focused…
Posted by Unlimited October 31, 2026
Negotiated a new margin rate with Fidelity. Wanted to share my experience.
Posted inWealth

Negotiated a new margin rate with Fidelity. Wanted to share my experience.

Negotiating a Margin Rate with Fidelity: A Real-Life Experience Sharing this because the community’s prior insights on negotiating margin rates proved incredibly helpful. I manage an approximately $11 million taxable…
Posted by Unlimited October 31, 2026
IONIS – Why did i ever get involved with this outfit??
Posted inInternet Domains

IONIS – Why did i ever get involved with this outfit??

IONIS: Why I Got Involved with This Provider and What I Learned In the process of disconnecting my domain from a hosting provider, I encountered a troubling experience that highlights…
Posted by Unlimited October 31, 2026
Useful infographic explaining the steps of funding from StartUp to IPO. Including the usual % the founder can expect to keep at each phase.
Posted inFounders

Useful infographic explaining the steps of funding from StartUp to IPO. Including the usual % the founder can expect to keep at each phase.

How Startup Funding Stages Work: An Infographic Guide from Seed to IPO Investing in or joining a startup can be daunting, especially for newcomers. A well-crafted infographic from 2013 outlines…
Posted by Unlimited October 31, 2026
Posted inWealth

Any “millionaire next door” types here? How do you navigate that with middle class friends?

Title: Navigating Wealth and Friendship: When You Have a High Net Worth but a Modest Lifestyle Article: Many people accumulate wealth in ways that don’t necessarily align with flashy external…
Posted by Unlimited October 31, 2026
Posted inBranding

The Coca-Cola Santa myth is actually a masterclass in brand consistency, not color invention

Title: The Coca-Cola Santa Myth: A Masterclass in Brand Consistency, Not Color Invention There’s a common narrative that Coca-Cola invented the red-suited Santa. However, the claim isn’t accurate. Santa in…
Posted by Unlimited October 31, 2026
We’ve got over 150,000 people in this subreddit, and I think it’s time for an unofficial icebreaker thread. Questions inside:
Posted inWealth

We’ve got over 150,000 people in this subreddit, and I think it’s time for an unofficial icebreaker thread. Questions inside:

title: Building Community through an Unofficial Icebreaker: Share Your FatFIRE Story In a subreddit with more than 150,000 members, fostering connection is just as important as sharing insights. To kick…
Posted by Unlimited October 31, 2026
6 WAYS TO CREATE A STORY AROUND YOUR PRODUCT OR SERVICE
Posted inBranding

6 WAYS TO CREATE A STORY AROUND YOUR PRODUCT OR SERVICE

5 Ways to Tell a Compelling Story About Your Product or Service A strong story can help your target audience understand how your product or service solves real problems. It’s…
Posted by Unlimited October 31, 2026
Startups have lost $100B. Are we in dot-com bubble 2.0?
Posted inFounders

Startups have lost $100B. Are we in dot-com bubble 2.0?

Startups in Clearer View: Is a Dot-Com 2.0 on the Horizon? The broad growth approach favored by many investors is facing increased headwinds. Several high-profile startups—WeWork, Uber, Jolt, Lyft, Fair,…
Posted by Unlimited October 31, 2026
AMA: I am a wealth advisor to high net worth individuals and intuitions – UPDATE I left the industry!
Posted inWealth

AMA: I am a wealth advisor to high net worth individuals and intuitions – UPDATE I left the industry!

Title: Wealth Advisor for High-Net-Worth Clients Leaves Industry to Focus on Entrepreneurship and Real Estate Overview Recently, a veteran wealth advisor who served high-net-worth individuals and institutions announced a major…
Posted by Unlimited October 31, 2026

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  • Rebrand + new website for a B2B company, who would you hire?
  • Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?
  • Is starting in branding for hospitality/food and beverage worth it?
  • Google just killed my ~$1M ARR startup because a hacker abused THEIR API design. 100k users locked out, 1M+ photos frozen, and they billed me for it. .
  • Why Do Successful People Say College Is Useless, While Sending Their Kids to Ivy League?

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