Branding

Branding Support Wanted: Strategist/Positioning Coach for Freelancers Overview I’m seeking a branding strategist or positioning coach to help me sharpen my professional identity and market presence. The goal is to…

Why Liquid Death Succeeds by Avoiding Ingredient Branding Liquid Death has captured attention and built a strong, dedicated following by reframing its product category. Rather than relying on traditional ingredient-focused…

Title: The Coca-Cola Santa Myth: A Masterclass in Brand Consistency, Not Color Invention There’s a common narrative that Coca-Cola invented the red-suited Santa. However, the claim isn’t accurate. Santa in…

What Is Category Design? A Strategic Approach to Creating and Governing New Markets This article opens our Category Design Series, exploring a transformative approach to branding and business strategy in…

Brand collaboration opportunity for an early-stage consumer brand Overview An early-stage consumer brand is seeking a creative partner to help shape naming, positioning, and overall brand direction. The project emphasizes…

Choosing a Brand Name: How to Generate a Name, Color Palette, and Logo that Align with Your Brand Creating a memorable brand begins with a name that resonates, followed by…

Title: The Hidden Complexity of the Creator Economy: Navigating Finances, DMs, and Data In the world of content creation, the business side often feels like an afterthought. For many creators,…